Larry Kim SEO HERO

Larry Kim is a Master at finding Content Unicorns. Content Unicorns are the top performing content and using paid ads to promote that.

Larry Kim is my SEO hero because …he is the founder of WordStream, Plays Violin, has near perfect pitch, and is an amazing Digital Marketer. As an SEO HERO that I am seeking to emulate, it is only fitting that you understand why he made my list.

In August 2006 he founded the currently inspirational company WordStream in the greater Boston Area. In 2006 he bootstrapped the company. He used Used consulting services revenue to fund a team of engineers and marketers to develop and sell software for search engine and social media advertising.

Larry Kim started being a columnist for the Social Media Examiner in 2015. He started writing for Social Media Examiner to focus on in-depth case studies for Paid Social Media Advertising topics, including Facebook Advertising, Twitter Ads, Linkedin Advertising, Google+ Advertising, YouTube Ads, etc.

WordStream, under Larry Kim’s Leadership became a Google Premier SMB Partner in February 2015. WordStream is a Google AdWords Premier Small & Medium-Sized Business (SMB) Partner, joining a small group of highly qualified companies. This means that Wordstream clients will receive the benefit of WordStream’s Client Success and Managed Services teams working with Google regularly to optimize the performance of their campaigns. In addition, Larry Kim has written various case studies for the AdWords and the Think Google Blog

Volunteer Mentor
Techstars
December 2014 – Present (2 years)Greater Boston Area
I mentor a half-dozen startups doing work in consumer products, higher education, social media software, small business marketing, and consumer services. My focus is on helping start-ups with their internet marketing efforts, including public relations, content marketing, online advertising, email marketing, thought leadership, etc.

Partner and Guest Blogger
HubSpot
June 2013 – Present (3 years 6 months)Greater Boston Area
I’m a guest contributor for the HubSpot Blog where I write about Pay Per Click, Content & Social Media Marketing: http://blog.hubspot.com/marketing/author/larry-kim – I’ve also done several Hubspot webinars, presented at both INBOUND 2014 and INBOUND 2015 (the Hubspot Conference) done various #inboundhour & #CROday chats on Twitter, and am a top 20 contributor to Inbound.org

Weekly Columnist
Inc. Magazine
February 2013 – Present (3 years 10 months)
I write a weekly column called “In The Trenches” that covers hands-on start-up and marketing issues including content marketing, social media marketing, paid search, entrepreneurship, and other topics. In September 2014, I was the #4 author there. Last year WordStream won the #184th spot on the Inc. Magazine top 500 fastest growing companies in America. You can read the articles here: http://www.inc.com/author/larry-kim

Columnist
Search Engine Land
January 2013 – Present (3 years 11 months)
In 2013, I started publishing articles at Search Engine Land roughly every 2 weeks. I was their their #1 columnist for all of 2013. I’ve also participated as a speaker for their Search Marketing Expo (SMX) Advanced, SMX East, and SMX West industry conferences. I’m a contributor to their sister publication, Marketing Land, and won the 2015 Search Engine Land Search Marketer of the Year award. You can read my articles here: http://searchengineland.com/author/larry-kim
Advisory Board Member
Curata
August 2012 – Present (4 years 4 months)
Curata is a content marketing and content curation platform. As advisory board member I assist with their marketing and product strategy.

Advisory Board Member
ThriveHive
July 2012 – Present (4 years 5 months)Cambridge, Massachusetts
ThriveHive does marketing online and offline marketing for very small businesses. In my role I assist the team with product and marketing strategy.

Search Engine Journal
January 2010 – Present (6 years 11 months)San Francisco Bay Area
I have been writing a monthly column at Search Engine Journal for over 5 years, covering Search Engine Marketing, Online Marketing, Business Growth and other topics. The articles are often the top performing columns for the month: http://www.searchenginejournal.com/author/larry-kim/ — I’m also a speaker at the 2015 Search Engine Journal Summit.
MarketingProfs

July 2009 – Present (7 years 5 months)Greater Boston Area
I write articles periodically for marketing profs for over 5 years, for example, this article on useless marketing metrics is among their Top articles for 2015: http://www.marketingprofs.com/articles/2015/27359/these-six-stupid-marketing-metrics-need-to-die I’ve developed training materials for mobile search marketing and spoke at their B2B Marketing Forum in October 2014, in Boston. You can read my articles here: http://www.marketingprofs.com/authors/610/larry-kim

Director of Marketing
Progress Software
2004 – 2008 (4 years)
Various software marketing projects